Really SEO friendly URLs

Aug 27, 2010  

The problem

EPiServer has great functionality for managing SEO friendly URLs where the user can effectively manage their own URL structure such as:

http://www.mysite.com/news/europe/uk/liverpool/football-news-item/

In most cases this works really well. However I was recently working with SEO consultant David Deutsch on a project where search engine rankings are paramount to the success of the business. His requirement was to have reallyfriendly URLs for SEO purposes.