Creating a "submitted form" KPI for Episerver A/B testing

Sep 04, 2017  

“Episerver Often for non-commerce sites getting forms filled in and submitted is one of the most common goals of a site, usually for lead generation or to collect some other kind of user information that can be used by the organisation such as newsletter sign ups. In order to get people to fill in on-site forms editors should be able to experiment with their content to try and encourage users to fill in forms on their site(s). To help with this Episerver has built in A/B testing capabilities to allow users to experiment with different content versions measured against a KPI that’s the desired outcome. However there is no default KPI to check if a user submits a form.