An extension available for Optimizely Web Experimentation for Optimizely Content Recommendations is now available. This extension allows users to place automatic content recommendations anywhere on a site where Optimizely Web Experimentation is being used. This means experimentation can be applied to test the most effective placement, look/feel and what content recommendations to show. This can also be used as part of a personalisation campaign to allow targeting of 1:1 recommended content for example based on for example lead funnel stage.
Optimizely Web Experimentation is the the world's most powerful front-end A/B and multi-page experimentation product built for the enterprise. Optimizely Web Content Recommendations are AI-powered recommendations which act upon the unique interests of each visitor in real-time to help deliver 1:1 content personalisation with minimal manual effort.
The extension can be seen in action below in the Optimizely Web Experimentation UI:
It should be noted that there are two versions of the extension available:
- Optimizely Content Recommendations - this is a extension with minimal styling applied and can be used as s starting point when applying to customer sites
- Optimizely Content Recommendations for Foundation - this is another version of the extension that comes pre-styled for use in an Optimizely Foundation project
How to get it
The extensions are available on the Optimizely Extensions Library over on Github: https://github.com/optimizely/library/tree/master/Extensions