From Zero to FAQ in One Prompt: How Optimizely Opal Generates and Publishes AEO Content For You

What if you could generate a complete set of FAQs for a page and publish them - without leaving the Opal chat window? That's exactly what Optimizely Opal can do when you combine its built-in FAQ agent with the page update tool. One prompt, two tools, zero manual effort.

In this post I'll show you how this works, give you the exact prompt I used, and explain why this matters for your AEO (Answer Engine Optimization) strategy:

Why FAQs matter for AEO

If you're not thinking about Answer Engine Optimization yet, now is the time. AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews are increasingly pulling structured content from websites to fuel their responses. FAQ content is one of the most effective formats for this — it's well-structured, question-and-answer based, and maps directly to how people search.

The problem? Creating good, relevant FAQs for every page on your site is tedious. And even when AI can generate them for you, there's usually a manual step involved: copy the output, switch to your CMS, find the right page, paste it in, format it, publish. That friction means it often doesn't get done.

This is where Opal changes the game.

What you just saw

In the demo above, I used a single prompt to make Opal do two things simultaneously:

1. Generate FAQs using Opal's built-in FAQ agent — which analyses the page content and produces relevant, on-topic questions and answers
2. Publish those FAQs directly to the page using Opal's page update tool — no copy-paste, no switching context, no manual editing

The entire process took just minutes. The FAQs are now live on the Brightstream Bank business banking page, structured and ready for answer engines to discover.

The prompt

Here's the exact prompt I used. Feel free to adapt it for your own pages:

Create a new section called "{Page Name} FAQs" where {Page Name} is the name of the current page. Add a row and column to the new section.

On the current content create a new block type of the "Collapse/Accordion" type. Set the Heading of the block as "{Page Name} FAQs".

Next use the @FAQ_creation agent using the current page public URL. Take the output of that agent execution and extract out the first 8 question and answer pairs. For each of the question and answer pairs extracted within the "Collapse/Accordion" block populate the "Item 1 - Title", "Item 1 - Body" all the way through to "Item 8 - Title", "Item 8 - Body".

The key is telling Opal to use both the FAQ agent and the page update tool in the same instruction. Opal's agents are designed to work together - you just need to ask.

How the agent and tools work together

What makes this powerful is how Opal orchestrates multiple capabilities from a single instruction. Here's what happens under the hood:

Step 1: Opal interprets your prompt and identifies that two actions are needed - content generation and page publishing.

Step 2: The FAQ agent activates. It analyses the existing content on the target page, understands the topic and context and generates a set of relevant frequently asked questions with answers. This isn't generic boilerplate - the agent tailors the FAQs to the specific content of the page.

Step 3: The page update tool activates. Opal takes the generated FAQ content and writes it directly to the specified page in the CMS. The content is structured and formatted, ready to go.

Step 4: Done. The FAQs are published. No intermediate steps, no clipboard, no context switching.

This is what "agentic AI" actually looks like in practice - not just generating content, but taking action on your behalf within the platform you're already using.

Why this matters

There are three reasons this approach is worth paying attention to:

It removes the friction that stops AEO from happening. Most teams know they should be optimising for answer engines. The barrier isn't knowledge - it's the manual effort of creating and publishing structured content across potentially hundreds of pages. When a single prompt can handle both generation and publication, AEO becomes something you can scale.

It keeps humans in control. Opal generates and publishes, but you write the prompt and you review the output. You decide which pages get FAQs, what the prompt says, and whether the result meets your standards. This is AI doing the heavy lifting while you steer.

It demonstrates the power of combining agents and tools. The FAQ agent on its own is useful. The page update tool on its own is useful. But combining them in a single prompt is where Opal really shines and this is just one simple example. The same pattern applies to other agents and tools across the Optimizely platform.

Try it yourself

If you have access to Optimizely Opal, try this on one of your own pages. Start with a high-traffic page that doesn't yet have FAQ content, that's where you'll see the biggest AEO impact.

A few tips:

• Be specific in your prompt about which page you want to target
• Review the generated FAQs before moving on, the agent is good, but your domain expertise matters
• Check the page after publication to make sure the formatting looks right in your template
• Consider adding FAQ schema markup (JSON-LD) to your FAQ template for an extra SEO boost — this tells search engines explicitly that the content is FAQ-formatted

Have you tried Opal's agents yet? I'd love to hear what prompts are working for you — find me on LinkedIn or X.

This blog represents personal views and experiences. For official Optimizely documentation on Opal, visit docs.developers.optimizely.com.

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