Is Optimizely Opal now Mark? What the names actually mean

Nov 04, 2026  

Mark-Eting logoThe short answer: Opal was retired as a name in autumn 2026, and the product is now Optimizely Agent Platform, known day to day as Mark. It is one product, and which name you see depends on where you are looking. If you were using Opal, you are already using Mark. Optimizely's own field note puts it this way: "same product, same expanding directory of agents, new name."

If you have read three different pages and come away with three different names, you are not imagining it, and you have not accidentally opened three different products. This post is a quick reference for what each name means and why Opal has not quite left the building.