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Optimizely Content Recommendations extension for Optimizely Web now available

Nov 03, 2021

An extension available for Optimizely Web Experimentation for Optimizely Content Recommendations is now available. This extension allows users to place automatic content recommendations anywhere on a site where Optimizely Web Experimentation is being used. This means experimentation can be applied to test the most effective placement, look/feel and what content recommendations to show. This can also be used as part of a personalisation campaign to allow targeting of 1:1 recommended content for example based on for example lead funnel stage.

Optimizely Web Experimentation is the the world's most powerful front-end A/B and multi-page experimentation product built for the enterprise. Optimizely Web Content Recommendations are AI-powered recommendations which act upon the unique interests of each visitor in real-time to help deliver 1:1 content personalisation with minimal manual effort.

The extension can be seen in action below in the Optimizely Web Experimentation UI:

It should be noted that there are two versions of the extension available:

Tags: Experimentation Optimizely Web Personalisation